Sapporo, the oldest beer brand in Japan, was first brewed in Sapporo, Japan in 1876 by the German-trained lager brewer Seibei Nakagawa. From the beginning, Sapporo was a favorite among beer lovers – a crisp, clean taste they appreciated and an advanced brewing process they respected.
Sapporo Premium beer was brought to the U.S.A in 1964. In 1984, SAPPORO U.S.A., INC. was founded to maintain the high quality and distribution of the brand throughout the country. Thereafter, Sapporo quickly established its status as the #1 selling Asian imported beer in the United States.
Today, three varieties of the brand (Sapporo Premium, Sapporo Reserve, and Sapporo Premium Light) are enjoyed by beer connoisseurs across the country.