Why Looks Are Not Enough When It Comes To Convention Models

Why Looks Are Not Enough When It Comes To Convention Models

October 21 2015

An issue that we have found in our numerous experiences working with promotional and convention models is that looks are simply not enough when it comes to not only driving traffic to your booth, but also engaging customers. Yes, eye candy attracts people to your booth, but are you attracting people that are actually going to buy your product? If the answer is no, then you should rethink your investment or invest in a higher quality, vetted convention model.

We believe that a promotional model needs to be able to speak intelligently, with an understanding of whom they are talking to and exactly what they are talking about. You want them to be able to start a conversation with a potential lead and deliver them to the sales executives to close the deal, not drive them away because they don’t take you seriously. The more dynamic the model representing your brand, the better you look, and we believe in the success of our clients.

Sunset Model Management creates events and booth experiences for brands that leave indelible memories in the minds of those who attend.