What To Look For In A Brand Ambassador

What To Look For In A Brand Ambassador

January 20 2016

The days of staffing your booth and trade show experience internally is a thing of the past. The brand ambassador is your secret to presenting your company in the perfect light for growth and awareness.

A good brand ambassador doesn’t just have the looks, but can communicate with the best of them. Anti social behavior is a red flag. Attitude is everything and you can tell what a great brand ambassador brings to the table.

Pay attention to genuine excitement versus something fabricated. Are your brand ambassadors just going through the motions or do they genuinely care about your brand? They will not only speak articulately and clearly, but will listen just as well as they speak.

It’s easier to spot a mediocre brand ambassador than a great one because the greats blend in with your company. You would never know they are just hired help from looking and talking to them.

Pay attention to whom you hire and the agency that you work with. It may just be the difference between success and mediocrity.


Sunset Model Management creates events and booth experiences for brands that leave indelible memories in the minds of those who attend.