Trade Show Efficiency Is The Name Of The Game

Trade Show Efficiency Is The Name Of The Game

November 30 2015

It’s easy to spend money and build out a great booth with some amazing promotional models at a trade show. The real challenge is doing efficiently. Below are 3 things to look for to run your trade-show experience to its' maximum potential.

  • Staffing: The secret to staffing is not who they are, but how they work in a system. You want to create an entire experience, not just separate parts that stand out. Pay attention to your promotional models and how they interact with each other and customers. This is a benefit of hiring an experienced promotional model agency.
  • The shows you choose: You can go to every show, but don’t expect to get the same response and return on investment every time. Analytics will give you a good idea of what the best shows are for you to participate in. Going to mediocre shows is not an efficient way to grow your brand.
  • Design: Don’t be afraid to try different designs and see what the different responses are to them. Booth design is an imperfect art, and your audience will not lie. However, do not sacrifice aesthetic. You need to always put your best foot forward.

Sunset Model Management creates events and booth experiences for brands that leave indelible memories in the minds of those who attend.