Three Things Not To Do At A Trade Show

Three Things Not To Do At A Trade Show

November 3 2015

At this point, you’re used to articles going on about what promotional models can do for you and how to expand your trade show booth presence. It’s also important to watch out for some common pitfalls that first time and even seasoned exhibitors make. Below are 3 things not to do at a trade show:

  1. Slow down: A common mistake we see with young companies is that they over extend themselves too quickly. Don’t exhibit at every trade show. Start with a lighter schedule and work yourself efficiently. By taking your time, you make sure you always present yourself in the most positive light.

  2. Balance aggression with patience: Potential customers are turned off by too much aggression. Be it your promotional models out front, or even your sales staff, too aggressive is not good for business. The same goes for overly patient. You need to find that place where you are connecting with potential customers, not repelling them.

  3. Bigger is not always better: All leads are not created equal. If you fish for customers in the shallows, all you’ll find is low quality leads. Focus your targets and go for them. Do not cast too wide of a net. It will dilute your return on investment and waste your time.

Sunset Model Management creates events and booth experiences for brands that leave indelible memories in the minds of those who attend. Contact us for more information on how to maximize your convention experience.