The Trade Show And Convention Experience

The Trade Show And Convention Experience

October 19 2015

These days, brand awareness is the name of the game. The more people who see and understand your product and company, the more opportunity you have to not only get a sale, but to gain loyalty. A loyal customer not only buys and enjoys your product, but also spreads the word around, either face to face or digitally.

Trade show and convention booths are an opportunity to show your customers and industry exactly who you are. You have complete control to present an experience, and rewards are a big part of that. Typical rewards are giveaways and takeaways that a customer will remember you by. The more useful the takeaway, the more apt a person will care.

Another great way to kick things up a notch is through adding promotional models to the mix. A trade show or convention booth is not just a promotional space; it’s your opportunity to really put on a show that no attendee will forget. You want a promotional model that is not only attractive, but also knowledgeable and articulate.


VFD Models creates events and booth experiences for brands that leave indelible memories in the minds of those who attend. A company is a living, breathing animal of its own, so build that brand and show it off.