Promotional Models And Music Festivals

Promotional Models And Music Festivals

December 15 2015

A common question we get is how to properly staff a music festival to milk every cent out of an investment. Our answer, however, is not so cut and dry. When an agency looks at a brand and marketing as a cookie cutter process, that’s when they get in trouble. Demographics are the key to staffing a show correctly.

Promotional models are everywhere. What differentiates one from another? The art of the promotional model is to create a synergy so that you actually think they are part of the company and crowd. Models that don’t fit your business are not necessarily positive for your brand’s image. Pay attention to the models and the agency that you are working with because it may be the difference between success and a waste of important marketing dollars.

Sunset Model Management creates events and booth experiences for brands that leave indelible memories in the minds of those who attend.