Benefits Of Having Brand Ambassadors At Events
A brand ambassador is someone who is paid or unpaid that promotes your product either face to face and/or on social media channels. They are often models and/or celebrities, but they can also be actual people that love your product and want to naturally promote it. Consider them an extension of your national marketing force.
Brand ambassadors allow you to cover more turf efficiently in the real world and the digital world. You can’t be everywhere at once, but if you have brand ambassadors all throughout the country, it’s almost like you can be. Without stretching yourself too thin, you’ll be able to sleep at night knowing that your company is safe in brand ambassadors’ hands at key national events.
Their social media presence enhances your event presence, drawing in more interest and marketing opportunities. In a world where we are inundated with sales people, it’s nice to see someone who is not directly selling, but interacting with the customer in a natural way. This is a way to gain excitement at an event and hopefully loyalty.
Sunset Model Management creates events and booth experiences for brands that leave indelible memories in the minds of those who attend. Brand ambassadors are a big piece of the puzzle when it comes to kicking up brand awareness and event marketing into a higher gear.