Brand education is a key component for promotional models to get the most out of your trade show experience. Long gone are the days when you can get by on looks alone. How a prospective client interfaces with your first line of attack is the difference between a sale and a loss.
Psychology is a main factor in success versus failure at trade shows. If you keep the conversation shallow, you will only get superficial responses and your conversation will not go very far. Wading into depth with your prospective client is the secret to building relationships and getting a real return on your investment.
Trade shows like all things are a process. You need to learn about your audience, what works, what doesn’t work, adjust and continue. There are no perfect ways to do anything, just the ways that work. Paying attention to a few details will go a long way towards success and not just another wasted investment.
If you’re not using Instagram as a main social media channel, then unfortunately you are behind the ball. In the evolution of social media platforms, Instagram has become the go to visual interface to creatively build brand awareness and market your company. People’s attention spans are shortening, and Instagram engagement is a simple way to grow that client base. Below are 3 tips for using Instagram at trade shows:
The Super Bowl is known for its extravagant parties and this year was no different. Sunset Promo Models was on site in San Francisco working with Wheels Up, the premier membership-based private aviation company. Wheels Up hired Sunset’s event models to work this event and engage with their members.
The year just changed to 2016 and with that comes an evolution in the ways we run our businesses and staff our events. If you are not changing with the times, unfortunately you will be left behind. Below are 3 ways to evolve your staffing experience in 2016:
Promotional models are not just eye candy anymore. They serve a much more important role for you and your brand. Gone are the days of smiling and being friendly. Now is the time for engagement and relationship building.
Taking advantage of social media for your brand is not just an option anymore; it’s a necessity. If you’re not using those channels to compliment your face-to-face trade show marketing experience, then you are wasting valuable resources. Below are 3 ways to use social media for trade shows:
The days of staffing your booth and trade show experience internally is a thing of the past. The brand ambassador is your secret to presenting your company in the perfect light for growth and awareness.
Gone are the days when promotional models could get by on their looks alone. These days it’s about an attractive exterior, however a superior attitude to compliment it is mandatory. It’s important that they always project the positive energy of fun because it’s contagious. It’s all about having a good time and building lasting brand relationships.
In our digital world, face-to-face marketing opportunities are becoming lost in the shadows of social media’s massive cloud. However, in person marketing is nowhere near dead. Trade shows and conventions are a big part of creating your brand image. People respond to personal interaction, that’s a simple fact, and it’s important that you take advantage of these opportunities.
We often get asked strategic questions by our clients and promotional models, and a common one is how important is it for a promotional model to really stand out? Is there an organic balance between that and blending in as an actual member of the company? However, our answer changes depending on the client and event.
Guess Jeans put on their annual holiday activation last Saturday throughout the country. This year, they hired Sunset Promo Models to work these events in 14 different locations including New York, Los Angeles, San Francisco, Las Vegas and Miami. Guests were treated to the likes of Corrie J, Andrea C, Elizabeth, Madison, and 24 other models.
A common question we get is how to properly staff a music festival to milk every cent out of an investment. Our answer, however, is not so cut and dry. When an agency looks at a brand and marketing as a cookie cutter process, that’s when they get in trouble. Demographics are the key to staffing a show correctly.
Whenever Wheels Up has an event, you can be sure of two things: First, it will be a star studded event, and second, it will feature the beautiful Sunset Promotional Models. This years annual Wheels Up party was no exception. Hosted at the One Hotel in Miami Beach, the guest list included both members and celebrities alike including New York Yankees third baseman Alex Rodriguez.
Art Basel is the busiest time of year in Miami and this year was no exception for Sunset Promo Models. On December 12, Sunset Model Management worked for Davidoff Cigars at their annual party to support the art of the Caribbean. This event was hosted at the Raleigh hotel and featured live music, great food and of course, lots of art.
By Thursday, Art Basel is already going strong. Between the amazing art and big time parties, the world’s greatest art enthusiasts, celebrities and people who just want to have fun are starting to kick things into the next gear. Below are 4 things to do on Thursday at Art Basel:
It’s easy to spend money and build out a great booth with some amazing promotional models at a trade show. The real challenge is doing efficiently. Below are 3 things to look for to run your trade-show experience to its' maximum potential.
When you think of big time conventions, Las Vegas is the first city that comes to mind for most. Many of the hotels have self-enclosed attached convention centers and there’s also a dedicated Las Vegas Convention Center on the strip for a reason.
Most successful promotional models love what they do. There’s a reason why they consistently get hired by the best brands and are represented by top agencies. However, there are other benefits besides financial that keeps bringing them back to the booths.
Hollywood may be the epicenter of Los Angeles, but there is a lot of other business going on there besides the movie industry. Southern California attracts very specific conventions as you’ll see from the list below. People coming to these shows are here to do business, plain and simple. Check them out:
If you’re not on social media professionally these days, you’re way behind the ball. Trends are set in real time and ideas are shared from the best brands in the world. Twitter is a real-time marketing tool that will beef up your tradeshow experience. Below are 3 reasons why Twitter is essential for your brand:
There are so many small to medium sized conventions and trade shows out there, that when the big dogs come out, you know you’re at one of the best. Miami is a top convention destination, so it’s no surprise that some of the country’s best and largest conventions take place there. Be it the sand and sun or the hope to make it big, Miami is a hot spot for many things. Below are the top conventions in Miami:
At this point, you’re used to articles going on about what promotional models can do for you and how to expand your trade show booth presence. It’s also important to watch out for some common pitfalls that first time and even seasoned exhibitors make. Below are 3 things not to do at a trade show:
When it comes to big time conventions in New York, there’s one that stands out amongst the rest: the Fancy Food Show. This is the largest specialty foods show in the country. It’s the place where every food product that you could or could not imagine exists.
An issue that we have found in our numerous experiences working with promotional and convention models is that looks are simply not enough when it comes to not only driving traffic to your booth, but also engaging customers. Yes, eye candy attracts people to your booth, but are you attracting people that are actually going to buy your product? If the answer is no, then you should rethink your investment or invest in a higher quality, vetted convention model.
Las Vegas’ slogan as the entertainment capital of the world was created for a reason. People go there to let loose and have a good time while they’re doing some serious business. If you’ve been to Las Vegas, you have a decent idea of this popular city’s clientele: the gamblers, the partiers, the tourists, the convention attendees and the locals. If your work involves some kind of national convention, odds are you’ve either been to or are going to Vegas to do some business and have some fun.
These days, brand awareness is the name of the game. The more people who see and understand your product and company, the more opportunity you have to not only get a sale, but to gain loyalty. A loyal customer not only buys and enjoys your product, but also spreads the word around, either face to face or digitally.
Brand activation is a big part of engaging with your customer base and building a reputation. Music festivals are a great place to activate at for the sheer nature of their size, reach and target audience. If you are a brand that is looking to get into the EDM demographic, then EDM music festivals are the place to do it at. Below are 3 top EDM festivals to activate at:
We often get clients who have tried the in-house event-staffing route, and just were not happy with their results. Return on investment is a serious marker, but if you’re not getting much of a return from a minimal investment, you’re setting your company up for failure.
A brand ambassador is someone who is paid or unpaid that promotes your product either face to face and/or on social media channels. They are often models and/or celebrities, but they can also be actual people that love your product and want to naturally promote it. Consider them an extension of your national marketing force.
All promotional models are not created equal. Every convention or tradeshow has its own feel, so hiring a promotional model that works well for that specific audience is very important for your overall success. Below are 3 things to look for when choosing promotional models for your event:
Many people think that a trade show booth and experience just exists. They have no concept of what it took to get it or the actual attendees there. If you don’t have people excited to come see you, then you are wasting a great opportunity to obtain strong sales leads and future business contacts.
If you’ve been to a tradeshow or convention, then you’ve seen the promotional products that companies hand out; The USB sticks, pens, clothes, mugs and electronics that a company hopes will make a lasting impression on you. But how many of those things do you actually use or do you just throw them away?
Choosing promotional models is often a daunting task for the company that understands the value of event marketing, but not the steps it takes to get there. Working with the right kind of agency with the right type of models is a must. Below are 4 things to look for and pay attention to when choosing the right promotional model agency to ensure you get the best brand ambassadors.
Some of our best clients often don’t think they can benefit from promotional models or trade shows because they claim they are too small. Our view is that a little promotion goes a long way in making your brand bigger. Below are 3 event marketing ideas that can help your small business grow to the next level:
There are many promotional modeling agencies and companies often find it hard to differentiate between the great, the good, the average and the bad. An agency’s responsibility is to not only supply models for events but to set up the entire experience and know your business. There are 3 key questions we look at when setting up a booth experience.